Tasks
Track what needs doing, who owns it, and where it stands.
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Strategy
The big picture. Goals, positioning, content approach, key partnerships.
⚡ Booker Pitch — one paragraph
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Goals
Comparable Artists
Content Strategy
Credentials (EPK)
Key Partnerships
| Partner | Status | Opportunity |
|---|
Audience
Who's actually listening and watching — and what that means for the strategy.
Instagram Reel Viewers (Apr 5 – May 4, 2026)
| Gender | 85% Male / 15% Female |
| Core age | 25–44 (56% combined) |
| Secondary age | 45–54 (18%) |
| Young (18–24) | 10.5% only |
Top Reel Views — Last 30 Days
| Date | Views | Content |
|---|---|---|
| Apr 25 | 1.4M | Guitar nightmare reel (guitar on pillow) |
| Apr 25 | 819K | Second guitar reel (concept unknown — ask Paul) |
| Apr 23 | 162K | "Guitar player's balanced breakfast" |
| May 3 | 23K | Performance reel (blue Stratocaster) |
Pattern: guitar humor = viral. Performance content = 60x smaller. Lesson: entertainment first, music second.
New Followers by Country (Apr 5 – May 4)
| Country | Share |
|---|---|
| United States | 68.5% |
| Netherlands | 3.0% |
| United Kingdom | 2.8% |
| Brazil | 2.6% |
| Canada | 1.8% |
Profile Activity (last 30 days)
| Profile visits | 6,875 +310% |
| External link taps | 38 0.55% CTR ← BROKEN |
⚠ Fix the bio link immediately. Industry avg is 2–5%. At 2% that's 137 clicks instead of 38.
Audience Interpretation
- Current social audience: male guitar enthusiasts, 25–54. Great for Thomann, courses, blues festivals, vinyl.
- Live show audience (younger, female, dancing) is separate and NOT being reached by current content.
- To build the dancing audience: 1 in 4 reels should be performance/music-forward (not guitar humor).
- Brazil + Argentina in top Instagram reach countries — Latin America is organic and untargeted. Worth monitoring.
Markets
Spotify data by country and city — the foundation for venue pitches.
Spotify Top Countries (Monthly Listeners)
| # | Country | Listeners | Notes |
|---|
Spotify Top Cities (Last 28 Days)
| # | City | Country | Listeners |
|---|---|---|---|
| 1 | Prague | Czech Republic | 29 |
| 2 | Nashville | United States | 21 |
| 3 | Sydney | Australia | 18 |
| 4 | London | United Kingdom | 15 |
| 5 | Indianapolis | United States | 15 |
| 6 | Chicago | United States | 14 |
| 7 | New York | United States | 13 |
| 8 | Toronto | Canada | 12 |
| 9 | Rotterdam | Netherlands | 12 |
| 10 | Melbourne | Australia | 12 |
Prague is #1 globally — ahead of Nashville. Sydney + Melbourne = 30 listeners with zero touring (pure organic discovery).
European Tour Priority (2026)
| Market | Spotify | Warm Contacts | Priority |
|---|---|---|---|
| 🇨🇿 Czech Republic | 53 listeners (#6) | 7 venues, multiple named contacts | High |
| 🇵🇱 Poland | 48 listeners (#7) | La Woda (2x), Gdynia (Kris), Torun (Joanna) | High |
| 🇳🇱 Netherlands | 134 listeners (#2) | O'Sheas (4x), Kanaalzicht (3x, Floor), festivals | High |
| 🇦🇹 Austria | ~35 listeners | Reigen Vienna (3x, Wolfgang) | Medium |
| 🇩🇪 Germany | 45 listeners (#8) | Thomann (Burgebrach), Beavers MC (2x) | Medium |
| 🇬🇧 United Kingdom | 63 listeners (#4) | None (cold) | Low |
| 🇦🇺 Australia | 58 listeners (#5) | None (fully organic) | Watch |